Who we are…

Crealo is a design practice based in Melbourne Australia,
specialising in visual communication and storytelling
through infographics and presentations.

Carole Felmy - Director | Designer

Carole Felmy

Founder & Designer

I was born in France and graduated as a Telecommunication engineer, with a specialty in multimedia in 1997…  I worked as a technical consultant for Telecom and software companies in Europe and North America, before leaving the corporate world  and making roots in Melbourne. Many life changing events unraveled, from light to abyss. I questioned my direction. It all led me to starting this design practice in 2009.

Illustration and design have always been permeating my professional life and focus, and while I took detours in the IT world, the pull towards visual communication has always been clear in retrospect. I love turning complex information into visuals with purpose. That’s what Crealo is about: creating visuals that have the potential to influence positive change.

Over the last few years, I’ve combined forces with my accomplice in life and business, Ben, who is a wizard of a writer and human insights…  Together we love teaming up with our clients to create meaningful change… We love helping bring clarity and fresh visual narratives that support transformation. We love a lot.

Ben McEwing

Ben McEwing

Creative consultant & Copywriter

With a focus on devising nourishing communication, Ben crafts the words behind engaging narratives and also provides creative consultation and storytelling coaching services.

Ben’s career journey began 20 years ago as a brand strategist at Clemenger BBDO and he has since pursued all manner of communications roles across HR, corporate training, creative development and screenwriting. Following his passion for meaningful storytelling, Ben ran a video production company Carben Creative  for 10 years, worked in HCD (Human Centered Development) with Huddle and now consults with our partner Silverstone Edge.


Tony Coombes

Senior Graphic Designer

Tony is not your everyday graphic designer. He is an award-winning, world-class graphic design Yoda.

Under his design black belt and cool-as-a-cucumberness (yes, that’s a thing), Tony has 30 years experience as lead designer and director of Coowhi, working with government, corporations and not-for profits. From branding design to infographics, Tony’s the man.

Working together closely since 2014, Tony and Carole’s unique synergy and combined approaches result in the best outcomes for Crealo’s clients. Our ‘Tonify and Carolize’ process is fun, and it works.

Causes we support

Fifteen Treesbob-brown-foundation-logoBerry Streetroyal children hospital foundation MelbourneFanconi Anemia Research FundIntrepid Foundation greenpeace-logo1Kiva