Who we are…

Crealo is a design practice based in Melbourne Australia focused on information design, in the form of infographics and presentations.

Carole & Ben @ Crealo

Carole Felmy - Director | Designer

Carole Felmy

Founder, Information designer

Born in France, I graduated as a Telecommunication engineer with a specialty in multimedia in 1997. I first worked as a technical consultant for Telecom and software companies in Europe and North America, before leaving the corporate world  and making roots in Melbourne. Many life changing events unraveled, from light to abyss. I questioned my direction. It all led me to starting this design practice, back in 2009.

Illustration and design have always been permeating my personal and professional life, and while it took some career detours in the IT industry, the pull towards visual communication was always clear in retrospect. I’m obsessed with simplicity, and translating complex information into meaningful and purposeful visuals. That’s what Crealo is about: creating visuals that fill communication gaps and influence positive change.

After going solo for a few years, I’ve teamed up with Ben, my accomplice in both life and business: together we love working with our clients to bring clarity and create fresh visual narratives that support transformation.

Ben McEwing

Ben McEwing

Creative consultant & Copywriter

With a focus on devising nourishing communication, Ben is a word wizard, crafting the words behind narratives, a creative consultant, and also does voiceover for our animated presentations.

Ben’s career journey began some 20 years ago as a brand strategist at Clemenger, and he has since pursued all manner of communications roles across HR, corporate training, creative development and screenwriting, ran a video production business for 10 years, worked in HCD (Human Centered Development), and is now part of our partner Silverstone Edge ‘s consulting team.


Tony Coombes

Senior Graphic Designer

Tony is an award-winning, world-class graphic design Yoda. Working together closely since 2014, Tony and Carole’s unique synergy and combined design approaches result in the best outcomes for Crealo’s clients. Our ‘Tonify and Carolize’ process is fun, and it works.

Under his design black belt and cool-as-a-cucumberness, Tony has 30+ years of experience as a graphic designer and director of Coowhi, working with government, corporations and not-for profits. From branding design to infographics, Tony’s the man.

Causes we support

Fifteen Treesbob-brown-foundation-logoBerry Streetroyal children hospital foundation MelbourneFanconi Anemia Research FundIntrepid Foundation greenpeace-logo1Kiva