Who we are…

Crealo is a design practice based in Melbourne Australia, specialised in visual storytelling, including infographics and visual presentations.

Carole Felmy - Director | Designer

Carole Felmy

Visual Consultant | Designer | Graphic Recorder | Director

I love turning complex information into visuals that compel and influence change. Visuals multiply impact. Our brains are just built that way.

To sum me up, here are 3 of my top values: 1) kindness 2) making a positive impact 3) drawing.

I was born in France and dreamed of being a book illustrator… but I grew up, and graduated as a Telecommunication engineer, with a specialty in multimedia… during the internet boom, ripe for world travel, and connected to my 4th value: learning. I worked for IT companies in France, the Netherlands, the US and volunteered for every possible trip involving travel… My version of being a ‘digital nomad’ before coworking spaces were a thing…

I made roots in Melbourne when my little ones (definitely not so little now) were born. Many life changing events happened, from light to abyss. I questioned my direction. It all led me to this design practice, Crealo. It’s evolved over 10 years to align with my most realised design strength: visual storytelling… in the form of infographics, illustrations, presentations, video animations and graphic recordings.

And I’ve combined forces with my superdude creative consultant Ben, wizard of storytelling, HCD, facilitation and humans in general…  Together we love teaming up with CEOs, executives, consultants, thought leaders and earth shakers, to create meaningful change… We love helping bring clarity and fresh visual narratives that support transformation. We love a lot.

Ben McEwing

Ben McEwing

Facilitator | Copywriter
– Storytelling expert & Creative consultant –

With a focus on devising nourishing communication, Ben crafts the words behind engaging narratives and also provides creative consultation and storytelling coaching services.

Ben’s career journey began 20 years ago as a brand strategist at Clemenger BBDO and he has since pursued all manner of communications roles across HR, corporate training, creative development and screenwriting. Following his passion for meaningful storytelling, Ben ran a video production company Carben Creative  for 10 years, worked in HCD (Human Centered Development) with Huddle and now consults with our partner Silverstone Edge.


Tony Coombes

Graphic Designer
– Graphic design Yoda –

Tony is not your everyday graphic designer. He is an award-winning, world-class graphic design Yoda.

Under his design black belt and cool-as-a-cucumberness (yes, that’s a thing), Tony has 30 years experience as lead designer and director of Coowhi, working with government, corporations and not-for profits. From branding design to infographics, Tony’s the man.

Working together closely since 2014, Tony and Carole’s unique synergy and combined approaches result in the best outcomes for Crealo’s clients. Our ‘Tonify and Carolize’ process is fun, and it works.


Milana Wallace

Graphic Designer
– The kind and reliable creatress –

Milana is a senior graphic designer based in Melbourne, and a partner of Crealo since 2016.

She also owns Mopsy, an online shop of unique stationery, art prints and gifts for the home and office.

Causes we support

Intrepid Foundation bob-brown-foundation-logologo-lifestyle-foundationgreenpeace-logo1royal children hospital foundation MelbourneKiva