Who we are…

Crealo is a design practice based in Melbourne Australia, specialised in visual storytelling, including infographics and visual presentations.

Carole Felmy - Director | Designer

Carole Felmy

Founder & Designer

I love turning complex information into visuals that compel and influence change. Illustration and design have always been an underlying passion and while I took the ‘long route’ professionally, the pull towards visual communication has always been clear in retrospect.

I was born in France and graduated as a Telecommunication engineer, with a specialty in multimedia in 1997…  I worked as a technical consultant for IT companies in France, the Netherlands, the US and volunteered for every possible trip involving traveling the globe, from Europe to South Africa and Australia… a version of ‘digital nomading’ before I knew it was a thing…

I made roots in Melbourne and left the corporate world when my little ones (not so little now) were born. Many life changing events unraveled, from light to abyss. I questioned my direction. It all led me to starting this design practice in 2009. Crealo has since evolved to align with my most realised design strength and aspiration for purpose: visual communication and storytelling for transformation.

I’ve combined forces with my partner in life and business, Ben, who is a wizard of a writer and human insights…  Together we love teaming up with our clients to create meaningful change… We love helping bring clarity and fresh visual narratives that support transformation. We love a lot.

Ben McEwing

Ben McEwing

Creative consultant & Copywriter

With a focus on devising nourishing communication, Ben crafts the words behind engaging narratives and also provides creative consultation and storytelling coaching services.

Ben’s career journey began 20 years ago as a brand strategist at Clemenger BBDO and he has since pursued all manner of communications roles across HR, corporate training, creative development and screenwriting. Following his passion for meaningful storytelling, Ben ran a video production company Carben Creative  for 10 years, worked in HCD (Human Centered Development) with Huddle and now consults with our partner Silverstone Edge.


Tony Coombes

Senior Graphic Designer

Tony is not your everyday graphic designer. He is an award-winning, world-class graphic design Yoda.

Under his design black belt and cool-as-a-cucumberness (yes, that’s a thing), Tony has 30 years experience as lead designer and director of Coowhi, working with government, corporations and not-for profits. From branding design to infographics, Tony’s the man.

Working together closely since 2014, Tony and Carole’s unique synergy and combined approaches result in the best outcomes for Crealo’s clients. Our ‘Tonify and Carolize’ process is fun, and it works.

Causes we support

Fifteen Treesbob-brown-foundation-logoBerry Streetroyal children hospital foundation MelbourneFanconi Anemia Research FundIntrepid Foundation greenpeace-logo1Kiva