Carole & Ben @ Crealo

Who we are…

Crealo is an information design practice based in Melbourne Australia.

Our mission:

Support transformation through visual communication

Our top values:

Serve the greater good
Make an impact
Trust and collaborate

Carole Felmy - Director | Designer

Carole Felmy

Founder, Information designer

Born in France, I graduated as a Telecommunication engineer in 1997. I first worked as a technical consultant in Europe and North America, before making roots in Melbourne. Many life changing events unraveled, from light to abyss. I pondered my direction. This all led me to launching this design practice in 2009.

Illustration and design had always been permeating my personal and professional life, and while my ‘career’ started in the IT industry, the pull towards visual communication was always clear in retrospect. I founded Crealo (meaning ‘create it’ in Spanish) in 2009 first as a web and graphic design business. I then organically shifted towards infographics and presentation design, honing in on my biggest strength: turning complexity into meaningful and purposeful visuals. I am obsessed with flow, simplicity, and making a positive impact.

Ben McEwing

Ben McEwing

Creative consultant & Copywriter

With a focus on devising nourishing communication, Ben is a word wizard, crafting the words behind narratives, a creative consultant, and also does voiceover for our animated presentations.

Ben’s career journey began some 20 years ago as a brand strategist at Clemenger, and he has since pursued all manner of communications roles across HR, corporate training, creative development and screenwriting, ran a video production business for 10 years, worked in HCD (Human Centered Development), and is now part of our partner Silverstone Edge ‘s consulting team.


Tony Coombes

Senior Graphic Designer

Tony is an award-winning, world-class graphic design Yoda. Working together closely since 2014, Tony and Carole’s unique synergy and combined design approaches result in the best outcomes for Crealo’s clients. Our ‘Tonify and Carolize’ process is fun, and it works.

Under his design black belt and cool-as-a-cucumberness, Tony has 30+ years of experience as a graphic designer and director of Coowhi, working with government, corporations and not-for profits. From branding design to infographics, Tony’s the man.

Causes we support

Fifteen Treesbob-brown-foundation-logoBerry Streetroyal children hospital foundation MelbourneFanconi Anemia Research FundIntrepid Foundation greenpeace-logo1Kiva