Who we are…

Crealo is a design practice based in Melbourne Australia, specialised in visual storytelling, including infographics and visual presentations.

We are an official partner of Silverstone Edge, a consultancy firm combining the disciplines of large-scale program management with behavioural sciences and design thinking to accelerate transformation on large and small business critical projects.

Carole Felmy - Director | Designer

Carole Felmy

Visual consultant | Lead designer | Director

Carole’s expertise lies in transforming complex information into compelling visuals that engage stakeholders and influence change. Specialised in infographics, presentation design and graphic recording, Carole works closely with CEOs, executives, consultants and thought leaders. Her passion for illustration, design and communication combined with extensive corporate experience, brings a clarity of understanding and fresh visual narrative that supports transformation.
Born in France, Carole graduated as a Telecommunication Engineer with a major in Multimedia in 1997. She lived and worked as a technical consultant in France, Germany, South Africa, Canada, US, Netherlands and Spain, before landing in Melbourne Australia, where she founded Crealo – meaning “create it” in Spanish – in 2009.

Ben McEwing

Ben McEwing

Facilitator | Copywriter
– Storytelling expert & Creative consultant –

Ben’s career journey began 20 years ago as a brand strategist at Clemenger BBDO and has since pursued all manner of communications roles across HR, corporate training, creative development and screenwriting. Following his passion for meaningful storytelling, Ben ran a video production company Carben Creative, for 10 years before becoming the head of communication at Huddle, an -A-mazing!- strategic design agency. They’re human-centred.

With a focus on devising nourishing communication, Ben is the copywriting go to expert for distilling raw information into sharp, engaging narratives.


Tony Coombes

Graphic Designer
– Graphic design Yoda –

Tony is not your everyday graphic designer. He is an award-winning, world-class graphic design Yoda.

Under his design black belt and cool-as-a-cucumberness (yes, that’s a thing), Tony has 30 years experience as lead designer and director of Coowhi, working with government, corporations and not-for profits. From branding design to infographics, Tony’s the man.

Working together closely since 2014, Tony and Carole’s unique synergy and combined approaches result in the best outcomes for Crealo’s clients. Our ‘Tonify and Carolize’ process is fun, and it works.


Milana Wallace

Graphic Designer
– The kind and reliable creatress –

Milana is a senior graphic designer based in Melbourne, and a partner of Crealo since 2016.

She also owns Mopsy, an online shop of unique stationery, art prints and gifts for the home and office.

Causes we support

Intrepid Foundation bob-brown-foundation-logologo-lifestyle-foundationgreenpeace-logo1royal children hospital foundation MelbourneKiva