Who we are…

Carole Felmy - Director | Designer

Carole Felmy

Director & Designer

Born in France, Carole graduated as a telecommunication engineer with a major in multimedia in 1997. She worked as a technical consultant in France, Italy, Germany, South Africa, Canada, US, Netherlands, and finally lived in Spain before landing in Australia. Combining her interests in illustration, design and communication with her IT experience, she founded  ‘Crealo’ (‘create it’ in Spanish) as a design practice in Melbourne in 2009.

The heart of Crealo lies in harnessing the power of visual storytelling for engaging people and influencing social change. Through infographics and visual presentation design, Crealo transforms complex ideas and concepts into easy to understand visuals. Crealo partners and collaborates with consultants, executives and thought leaders to catalyse transformation in business, research, education and government.

Ben McEwing

Ben McEwing

Creative Copywriter
– Storytelling expert – aka hubby

Ben’s career journey began 20 years ago as a brand strategist at Clemenger BBDO and has since pursued all manner of communications roles across HR, corporate training, creative development and screenwriting. Following his passion for meaningful storytelling, Ben ran a video production company Carben Creative, for 10 years before becoming the head of communication at Huddle, an -A-mazing!- strategic design agency. They’re human-centred.

With a focus on devising nourishing communication, Ben is the copywriting go to expert for distilling raw information into sharp, engaging narratives.


Tony Coombes

Graphic Designer
– Design Yoda –

Tony is not your everyday graphic designer. He is an award-winning, world-class graphic design Yoda.

Under his design black belt and cool-as-a-cucumberness (yes, that’s a thing), Tony has 30 years experience as lead designer and director of Coowhi, working with government, corporations and not-for profits. From branding design to infographics, Tony’s the man.

Working together closely since 2014, Tony and Carole’s unique synergy and combined approaches result in the best outcomes for Crealo’s clients. Our ‘Tonify and Carolize’ process is fun, and it works.


Milana Wallace

Graphic Designer
– Kind, reliable creatress –

Milana is a senior graphic designer based in Melbourne, and a partner of Crealo since 2016.

She also owns Mopsy, an online shop of unique stationery, art prints and gifts for the home and office.

Causes we support

bob-brown-foundation-logologo-lifestyle-foundationgreenpeace-logo1royal children hospital foundation Melbourne