Crealo design: who we are2018-07-13T04:54:00+00:00

Carole Felmy - Director | Designer

Carole Felmy

Director & Designer

Born and raised in France, Carole majored as a telecommunication engineer. She lived and worked for tech companies in France, Germany, South Africa, Canada, US, Netherlands and Spain, before landing in Australia. Combining her experience with a passion for design and communication, she started her design practice ‘Crealo’ (‘create it’ in Spanish, which happens to also be an anagram of Carole) in Melbourne in 2009.

Carole’s expertise lies in harnessing the power of visuals for engaging stakeholders and influencing social change. Specialising in infographics and visual presentation design, Carole works closely in service of business consultants, executives and thought leaders to catalyse transformation in business, education and government.

Ben McEwing

Creative consultant
– Copywriter & Storytelling expert –

Ben McEwing

Ben’s philosophy is simple: speak from the heart. His belief is that if you want to see positive change in the world, you need to put some skin in the game. To give something of yourself. This echoes through all his work.

His career journey began 20 years ago as a brand strategist at Clemenger BBDO advertising agency and since then he has pursued all manner of communications roles across HR, corporate training, creative development and screenwriting. Following his passion for meaningful storytelling, Ben founded video production company Carben Creative, where he writes and directs visual content.

With a focus on devising nourishing communication, Ben is our copywriting expert, distilling raw information into engaging narratives. Ben’s mission is to help the world connect…one story at a time. Is yours next?

Tony Coombes

Senior Graphic Designer
– Design Yoda –


Tony is not your everyday graphic designer. He is an award-winning, world-class graphic design Yoda.

Under his design black belt and cool-as-a-cucumberness (yes, that’s a thing), Tony has 30 years experience as lead designer and director of Coowhi, working with government, corporations and not-for profits. From brand strategy to the most complex of infographics, Tony’s the man.

Working together closely since 2014, Tony and Carole’s unique synergy and combined approaches result in the best outcomes for Crealo’s clients. AKA we Tonify and Carolize! It works.

Causes we support

bob-brown-foundation-logo logo-lifestyle-foundationgreenpeace-logo1royal children hospital foundation Melbourne