Crealo design: who we are2018-09-29T04:59:58+00:00

Carole Felmy - Director | Designer

Carole Felmy

Director & Designer

Born in France, Carole gradutated as a telecommunication engineer with a major in multimedia. She worked as a technical consultant in France, Italy, Germany, South Africa, Canada, US, Netherlands, and finally lived in Spain before landing in Australia. Combining a passion for design and communication with her IT experience, she founded  ‘Crealo’ (‘create it’ in Spanish) as a design practice in Melbourne in 2009.

The heart of Crealo lies in harnessing the power of visual storytelling to engage stakeholders and influence social change. Specialised in infographics and visual presentation design, Crealo partners and collaborates with senior consultants, executives and thought leaders to catalyse transformation in business, education and government.

Ben McEwing

Creative Copywriter
– Storytelling expert –

Ben McEwing

Ben’s career journey began 20 years ago as a brand strategist at Clemenger BBDO advertising agency and since then he has pursued all manner of communications roles across HR, corporate training, creative development and screenwriting. Following his passion for meaningful storytelling, Ben ran a video production company Carben Creative, before becoming head of communication at Huddle, a human design centre agency.

With a focus on devising nourishing communication, Ben is our copywriting partner expert for distilling raw information into sharp engaging narratives.

Tony Coombes

Graphic Designer
– Design Yoda –


Tony is not your everyday graphic designer. He is an award-winning, world-class graphic design Yoda.

Under his design black belt and cool-as-a-cucumberness (yes, that’s a thing), Tony has 30 years experience as lead designer and director of Coowhi, working with government, corporations and not-for profits. From brand strategy to the most complex of infographics, Tony’s the man.

Working together closely since 2014, Tony and Carole’s unique synergy and combined approaches result in the best outcomes for Crealo’s clients. AKA we Tonify and Carolize! It works.

Milana Wallace

Graphic Designer
– Freelancer –


Milana is a senior graphic designer based in Melbourne, and a partner of Crealo since 2016.

She also owns Mopsy, an online shop of unique stationery, art prints and gifts for the home and office.

Causes we support

bob-brown-foundation-logo logo-lifestyle-foundationgreenpeace-logo1royal children hospital foundation Melbourne