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Infographic preliminary brief
Infographic design – Preliminary brief
What is the main purpose of the infographic?
Who is the audience?
How would you best describe the infographic?
Narrative (i.e story, transformation, strategy...)
Explainer (i.e unpacking a concept / solution...)
Data Visualisation (i.e charts, statistics...)
Do you have specific ideas of metaphors, characters, settings etc that you would like to see in the infographic ?
How will you be using the infographic?
Do you have specific dimensions and orientation in mind?
Do you have branding guidelines?
Drop files here or
Accepted file types: pdf.
Do you need assistance developing your message?
No, I have a clear idea and will provide the exact text
Yes, I have some content but need help to organise and distill it
Yes, I would like to organise a workshop with you
Are there any examples of style you have seen that resonate with you (you might like to visit our
infographics' Pinterest board for inspiration
Is there a particular visual style you feel is most suitable for your infographic?
'Flat' / 'lineart' / 'vector style' illustrations
3D looking (isometric)
Hand drawn style / organic looking illustrations
Incorporating photographic elements
Mostly icons, charts and graphs
... Not sure, I'll be guided by you!
When do you need this finalised by?
Do you have an idea of budget for this?
AU$1.500 to $3.000
AU$3.000 to $6.000
AU$6.000 to $10.000
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How can we help?
Content development / Copywriting